There are many reasons why implementing a Brand Embjadores strategy is an intelligent option in the transmission of corporate content related to the Employer Brand.
When your Brand Ambassadors use their own personal network of contacts to disseminate your content, you get to increase exponentially in the number of people who will read your Brand messages, you presume that they will surely have a lot in common with your employees, and could be potential candidates.
The content shared by the network of ambassadors is much more attractive for users to read. In addition, the content shared by the ambassadors generates much more commitment on the part of the public in social networks. And let's not forget that the cost of these communication campaigns is much cheaper, and the impact is much greater.
Download our dossier on the advantages of having a network of brand ambassadors:
"Six Reasons for a Good Idea"
However, the implementation of an Ambassador System is not without its difficulties. Let's not forget that your ambassadors will also be employees, usually very good employees, which means that they won't always have time to exercise their new function. Building content is also a laborious task that must be done with purpose and strategy.
At Turnever Employer Branding Adivsors we are aware of all these difficulties, which is why our Ambassador Network Implementation project is focused on avoiding them.
And a great way to do it is BeAmbassador.
BeAmbassador is the technological solution for the intelligent management of your network of Brand Ambassadors in Social Networks.
A SaaS (Software as a Service) web application that in the eyes of your brand ambassador will mean a great tool that will simplify his work, and greatly reduce the investment of time spent on the dissemination of content.
Under the role of administrator, the organization will be able to generate a content repository to address the purpose of the messages, get impact analytics, automate the planning of shipments, perform content curing, and establish a scoring system for rewards for the activity of ambassadors.
And to use it, you don't need to download or install anything to the local computer, just have a web browser and an Internet connection.